I have created the service with the following config file:

{
   "kind":"Service",
   "apiVersion":"v1",
   "metadata":{
      "name":"my-service",
      "labels":{
         "app":"my-service"
      }
   },
   "spec":{
      "ports": [
         {
           "port":8080,
           "targetPort":"http-server"
         }
      ],
      "selector":{
         "app":"my-service"
      },
      "type": "LoadBalancer"
   }
}

Executed the following command:

$ kubectl create -f my-service.json

            service "my-service" created

Then I want to see the external address of the service:

$ kubectl get services
NAME             CLUSTER-IP     EXTERNAL-IP   PORT(S)    AGE
my-service   10.0.203.169                 8080/TCP   3m
kubernetes       10.0.0.1       <none>        443/TCP    32m

In the examples of kubernetes apps it says there should be an "External IP" column, which is set:

$ kubectl get services
NAME              CLUSTER_IP       EXTERNAL_IP       PORT(S)       SELECTOR               AGE
guestbook         10.0.217.218     146.148.81.8      3000/TCP      app=guestbook          1h
redis-master      10.0.136.3       <none>            6379/TCP      app=redis,role=master  1h
redis-slave       10.0.21.92       <none>            6379/TCP      app-redis,role=slave   1h
...

kubectl events shows no information about the load balancer and service.

What might be the problem?

I am using AWS if it helps.

Btw. If I look at the AWS console I can see the DNS name of the Load Balancer and connect to it.